One agent that runs your SEO. Every Monday it reads what search delivered, sees which pages the competitors took, and finds the keywords people search for that nobody answers. Then it checks the tech, writes the page and adds the schema. Everything sits ready, waiting for your yes. Then it's published, tracked, and next Monday it starts again.
Every Monday the agent pulls in everything that happened in search the week before. Not a screenshot from Search Console, but the numbers straight from the sources — per page, per keyword and per question the AI assistants were asked.
Search Console
Analytics
Rankings
AI answers
Then the agent goes through the competitors one by one. Which pages they've published since last time, which titles they've rewritten, which links they've earned — and which keywords they've taken from us. It all shows in search, if you look every week.
Competitors in search
This is where it counts. The agent pulls real search volumes, not guesses — those have turned out to be off by three to six times in both directions. Then every word is weighed against how hard it is to take, and where we sit today. The best spot is a word with searches, low competition and no page of ours.
Keywords
At the same time the agent keeps watch on everything outside the site that can move the result. Google rolls out updates several times a year, the season decides what people search for, and AI answers show up on new keywords every week.
Signal feed
This is where it all meets. The results, the competitors, the keywords and the signals are laid side by side, and the agent draws one conclusion from them together. It becomes a short list: which page to write, which to update, and what to fix.
This week's decision
Good copy on a page Google can't read is wasted. So the agent goes through the tech every week: that the pages load fast, that they're in the index, that no links lead to empty pages, and that the schema validates.
Technical check
Before anything is written, a brief is set for the page. Which keyword it should take, what the searcher actually wants, which questions must be answered and where on the site it belongs. Without the brief the copy ends up well written and invisible.
Brief · Christmas buffet in Skåne
Now the right agents are brought in. One writes the copy, one knows the tech, one knows schema and structured data, one builds the sitemap, one looks at the page the way a visitor does, and one knows how the AI assistants choose what to cite. They work from the same brief and hand over to each other.
Agents on the job
Here the brief becomes a finished page. Title and description counted against what Google shows, a heading that says what the page is, a first paragraph that answers straight away, and the questions one after another. Written by someone who knows what a Christmas buffet in Skåne costs, not by a template.
Writing the page
Google and the AI assistants don't read the page the way a person does. They read the schema — the structured data that says this is a hotel, this is an offer, these are questions with answers. And they cite what can be lifted out as a paragraph.
Structured data
The week is done. New pages, updated titles and the schema sit ready exactly as they'll look in Google — nine drafts. Nothing gets published until someone says yes.
After your yes the agent publishes straight to the site — the pages, the titles, the schema and the fixes. The sitemap is updated, Google is told there's something new to read, and the internal links are placed so the new pages get found.
Publishing
A new page takes weeks to climb, sometimes months. The agent follows every keyword it set a goal for — every day, not every quarter — and can tell the difference between a page on its way up and one that's stuck.
Position · six weeks
The week after, step 1 reads the results for exactly the pages that went out, and judges every hypothesis against the goal it carried. What climbs gets internal links and more content. What's stuck gets rewritten. No week starts from zero.